Michael W. Kroff

5 papers and 281 indexed citations i.

Michael W. Kroff has authored 5 papers that have received a total of 281 indexed citations. This includes 3 papers in Marketing, 3 papers in Information Systems and Management and 2 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers). Michael W. Kroff is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States. Michael W. Kroff's co-authors include Julie Guidry Moulard, Judith Anne Garretson Folse, David M. Szymanski, Lisa C. Troy and Kathrynn Pounders and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Consumer Marketing.