Michael W. Kruger

13 papers and 526 indexed citations i.

Michael W. Kruger has authored 13 papers that have received a total of 526 indexed citations. This includes 6 papers in Marketing, 4 papers in Economics and Econometrics and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Communication in Education and Healthcare (2 papers). Michael W. Kruger is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Communication in Education and Healthcare (2 papers) and collaborates with scholars based in United States, The Netherlands and Germany. Michael W. Kruger's co-authors include Michael J. Beatty, Alessandro Vercelli, Richard M. Goodwin, Kusum L. Ailawadi and Aradhna Krishna and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Psychological Reports