Kusum L. Ailawadi

56 papers and 5.1k indexed citations i.

Kusum L. Ailawadi has authored 56 papers that have received a total of 5.1k indexed citations. This includes 42 papers in Marketing, 23 papers in Economics and Econometrics and 10 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (38 papers), Consumer Retail Behavior Studies (21 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Kusum L. Ailawadi is often cited by papers focused on Consumer Market Behavior and Pricing (38 papers), Consumer Retail Behavior Studies (21 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in United States, Germany and Canada. Kusum L. Ailawadi's co-authors include Scott A. Neslin, Paul Farris, Dhruv Grewal, Dinesh K. Gauri and Karen Gedenk and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and The FASEB Journal