Karen Gedenk
About
Karen Gedenk has authored 20 papers that have received a total of 1.2k indexed citations.
This includes 17 papers in Marketing, 6 papers in Management Science and Operations Research and 5 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (5 papers). Karen Gedenk is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (5 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Karen Gedenk's co-authors include Scott A. Neslin, Kusum L. Ailawadi, Henrik Sattler, Els Breugelmans and Barbara Deleersnyder and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science
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