Scott A. Neslin
About
Scott A. Neslin has authored 78 papers that have received a total of 8.7k indexed citations.
This includes 68 papers in Marketing, 18 papers in Economics and Econometrics and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (61 papers), Consumer Retail Behavior Studies (33 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Scott A. Neslin is often cited by papers focused on Consumer Market Behavior and Pricing (61 papers), Consumer Retail Behavior Studies (33 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers) and collaborates with scholars based in United States, Germany and United Kingdom. Scott A. Neslin's co-authors include Kusum L. Ailawadi, Donald R. Lehmann, Karen Gedenk, Leonard Greenhalgh and Elisa Montaguti and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Management Science
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