Michel Laroche

15 papers and 234 indexed citations i.

Michel Laroche has authored 15 papers that have received a total of 234 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (3 papers). Michel Laroche is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Canada, France and United States. Michel Laroche's co-authors include Chankon Kim, Catherine Magras, Lianxi Zhou, Sophie Payot and Sami Dridi and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Psychology and Marketing