Michel Laroche

192 papers and 11.4k indexed citations i.

Michel Laroche has authored 192 papers that have received a total of 11.4k indexed citations. This includes 133 papers in Marketing, 87 papers in Sociology and Political Science and 62 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (116 papers), Customer Service Quality and Loyalty (62 papers) and Digital Marketing and Social Media (58 papers). Michel Laroche is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (116 papers), Customer Service Quality and Loyalty (62 papers) and Digital Marketing and Social Media (58 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Michel Laroche's co-authors include Mark Cleveland, Marie‐Odile Richard, Chankon Kim, Frank Pons and Ebrahim Mazaheri and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of International Business Studies