Michela Addis
About
Michela Addis has authored 20 papers that have received a total of 718 indexed citations.
This includes 15 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (5 papers). Michela Addis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Italy, United States and France. Michela Addis's co-authors include Morris B. Holbrook, Isabella Soscia, Wided Batat, Mike Surridge and Paula C. Peter and has published in prestigious journals such as Journal of Consumer Research, European Journal of Marketing and Journal of Service Research
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