Morris B. Holbrook
About
Morris B. Holbrook has authored 237 papers that have received a total of 23.3k indexed citations.
This includes 95 papers in Marketing, 48 papers in Sociology and Political Science and 35 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (21 papers) and Consumer Retail Behavior Studies (17 papers). Morris B. Holbrook is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (21 papers) and Consumer Retail Behavior Studies (17 papers) and collaborates with scholars based in United States, United Kingdom and Italy. Morris B. Holbrook's co-authors include Robert M. Schindler, Joel Huber, William J. Havlena, Donald R. Lehmann and William L. Moore and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Administrative Science Quarterly
In The Last Decade
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