William J. Havlena
About
William J. Havlena has authored 21 papers that have received a total of 1.4k indexed citations.
This includes 10 papers in Social Psychology, 8 papers in Marketing and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Nostalgia and Consumer Behavior (6 papers) and Media, Gender, and Advertising (4 papers). William J. Havlena is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Nostalgia and Consumer Behavior (6 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States. William J. Havlena's co-authors include Susan L. Holak, Morris B. Holbrook, Wayne S. DeSarbo, Donald R. Lehmann and Alexei V. Matveev and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by Paul R. Giles Top authors papers by Teng Ma are co-authored with Top journals papers by ChuShin Koh are published in Top authors papers by Ubaradka G. Sathyanarayana are co-authored with Top authors papers by Tony Haitao Cui are co-authored with Top countries impacted by papers by Kyra Oswald‐Richter Top countries impacted by papers by Alim Ladha Top journals papers by Partha P. Mukherjee are published in