Susan L. Holak
About
Susan L. Holak has authored 23 papers that have received a total of 1.2k indexed citations.
This includes 10 papers in Marketing, 7 papers in Management Science and Operations Research and 6 papers in Social Psychology. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Innovation Diffusion and Forecasting (7 papers) and Nostalgia and Consumer Behavior (6 papers). Susan L. Holak is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Innovation Diffusion and Forecasting (7 papers) and Nostalgia and Consumer Behavior (6 papers) and collaborates with scholars based in United States, The Netherlands and Germany. Susan L. Holak's co-authors include William J. Havlena, Srinivas K. Reddy, Subodh Bhat, Alexei V. Matveev and Donald R. Lehmann and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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