Srinivas K. Reddy
About
Srinivas K. Reddy has authored 40 papers that have received a total of 2.0k indexed citations.
This includes 19 papers in Marketing, 13 papers in Management Science and Operations Research and 8 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Srinivas K. Reddy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, Singapore and Japan. Srinivas K. Reddy's co-authors include Vanitha Swaminathan, Susan L. Holak, Mayukh Dass, Subodh Bhat and Sara Loughran Dommer and has published in prestigious journals such as Journal of Marketing, NeuroImage and Management Science
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