Mayukh Dass

50 papers and 941 indexed citations i.

Mayukh Dass has authored 50 papers that have received a total of 941 indexed citations. This includes 27 papers in Marketing, 18 papers in Sociology and Political Science and 12 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Mayukh Dass is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in United States, India and Singapore. Mayukh Dass's co-authors include Piyush Kumar, Srinivas K. Reddy, Dennis B. Arnett, Donald Nute and Mark J. Twery and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and International Journal of Production Economics