Piyush Kumar

38 papers and 738 indexed citations i.

Piyush Kumar has authored 38 papers that have received a total of 738 indexed citations. This includes 21 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). Piyush Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, India and Australia. Piyush Kumar's co-authors include Mayukh Dass, Parthasarathy Krishnamurthy, Maqbool Dada, Gustavo Grullon and George Kanatas and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research