Michelle P. Lee

7 papers and 290 indexed citations i.

Michelle P. Lee has authored 7 papers that have received a total of 290 indexed citations. This includes 4 papers in Applied Psychology, 3 papers in Marketing and 2 papers in Cognitive Neuroscience. The topics of these papers are Behavioral Health and Interventions (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Decision-Making and Behavioral Economics (2 papers). Michelle P. Lee is often cited by papers focused on Behavioral Health and Interventions (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Decision-Making and Behavioral Economics (2 papers) and collaborates with scholars based in Singapore, United States and Israel. Michelle P. Lee's co-authors include Carolyn Yoon, Catherine Cole, Dan Ariely, Sheldon Danziger and Gal Zauberman and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology