Mihai Niculescu
About
Mihai Niculescu has authored 24 papers that have received a total of 380 indexed citations.
This includes 18 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (6 papers). Mihai Niculescu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, France and United Kingdom. Mihai Niculescu's co-authors include Collin R. Payne, James M. Leonhardt, Michael P. Kelly, David R. Just and Collin Payne and has published in prestigious journals such as Physiology & Behavior, Public Health Nutrition and Journal of Applied Social Psychology
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