James M. Leonhardt

31 papers and 577 indexed citations i.

James M. Leonhardt has authored 31 papers that have received a total of 577 indexed citations. This includes 18 papers in Marketing, 14 papers in Sociology and Political Science and 6 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Cultural Differences and Values (5 papers). James M. Leonhardt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in United States, Chile and China. James M. Leonhardt's co-authors include Todd Pezzuti, Mihai Niculescu, Jesse R. Catlin, L. Robin Keller and Rongwei Chu and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of the Academy of Marketing Science