Rongwei Chu

19 papers and 594 indexed citations i.

Rongwei Chu has authored 19 papers that have received a total of 594 indexed citations. This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers). Rongwei Chu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in China, United States and Macao. Rongwei Chu's co-authors include Matthew Tingchi Liu, IpKin Anthony Wong, James L. Brock, Ting‐Hsiang Tseng and Guicheng Shi and has published in prestigious journals such as Journal of Business Research, Social Indicators Research and Journal of Services Marketing