James L. Brock
About
James L. Brock has authored 9 papers that have received a total of 440 indexed citations.
This includes 4 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Sustainability in Business (2 papers). James L. Brock is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Sustainability in Business (2 papers) and collaborates with scholars based in United States, Macao and China. James L. Brock's co-authors include Matthew Tingchi Liu, Rongwei Chu, Ting‐Hsiang Tseng, IpKin Anthony Wong and Guicheng Shi and has published in prestigious journals such as European Journal of Marketing, Journal of Services Marketing and International Journal of Bank Marketing
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