Ting‐Hsiang Tseng
About
Ting‐Hsiang Tseng has authored 19 papers that have received a total of 590 indexed citations.
This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). Ting‐Hsiang Tseng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Taiwan, Macao and United Kingdom. Ting‐Hsiang Tseng's co-authors include Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong, George Balabanis and James L. Brock and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services
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