Mike Saren
About
Mike Saren has authored 16 papers that have received a total of 402 indexed citations.
This includes 6 papers in Strategy and Management, 6 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Innovation and Socioeconomic Development (3 papers), Innovation and Knowledge Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Mike Saren is often cited by papers focused on Innovation and Socioeconomic Development (3 papers), Innovation and Knowledge Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United Kingdom, Australia and Canada. Mike Saren's co-authors include Bidit Lal Dey, David Ford, Ken Clarke, John M.T. Balmer and Cliff Oswick and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and British Journal of Management
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