Milena Viassone
About
Milena Viassone has authored 24 papers that have received a total of 468 indexed citations.
This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Retail Behavior Studies (9 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (4 papers). Milena Viassone is often cited by papers focused on Consumer Retail Behavior Studies (9 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Italy, Cyprus and France. Milena Viassone's co-authors include Eleonora Pantano, Francesca Serravalle, Demetris Vrontis, Giorgia Profumo and Stefano Bresciani and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and British Food Journal.
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