Mimi Li

99 papers and 2.6k indexed citations i.

Mimi Li has authored 99 papers that have received a total of 2.6k indexed citations. This includes 70 papers in Sociology and Political Science, 21 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (59 papers), Digital Marketing and Social Media (18 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Mimi Li is often cited by papers focused on Diverse Aspects of Tourism Research (59 papers), Digital Marketing and Social Media (18 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in Hong Kong, China and United States. Mimi Li's co-authors include Liping A. Cai, Honggen Xiao, Hanqin Qiu Zhang, Shangzhi Qiu and Xinran Lehto and has published in prestigious journals such as Chemical Communications, Tourism Management and Renewable Energy