Ming‐Hui Huang
About
Ming‐Hui Huang has authored 66 papers that have received a total of 5.0k indexed citations.
This includes 26 papers in Marketing, 16 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Ming‐Hui Huang is often cited by papers focused on Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in Taiwan, United States and China. Ming‐Hui Huang's co-authors include Roland T. Rust, T. Sakiyama, Shih-Ti Yu, Chihiro Morita and David Thambiratnam and has published in prestigious journals such as Journal of Marketing, Materials Science and Engineering A and Journal of Business Ethics
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