Ming‐Yi Chen

20 papers and 372 indexed citations i.

Ming‐Yi Chen has authored 20 papers that have received a total of 372 indexed citations. This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers). Ming‐Yi Chen is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in Taiwan, China and Australia. Ming‐Yi Chen's co-authors include Ching‐I Teng, Jian Feng, Jiahong Dong, Zhiqiang Huang and Hsiu‐Yuan Tsao and has published in prestigious journals such as Scientific Reports, Journal of Business Research and European Journal of Marketing