Hsiu‐Yuan Tsao

18 papers and 421 indexed citations i.

Hsiu‐Yuan Tsao has authored 18 papers that have received a total of 421 indexed citations. This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Hsiu‐Yuan Tsao is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Taiwan, United States and Australia. Hsiu‐Yuan Tsao's co-authors include Colin Campbell, Sean Sands, Carla Ferraro, Leyland Pitt and Alexis Mavrommatis and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Omega