Minseong Kim

111 papers and 2.9k indexed citations i.

Minseong Kim has authored 111 papers that have received a total of 2.9k indexed citations. This includes 59 papers in Sociology and Political Science, 42 papers in Marketing and 29 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (38 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (25 papers). Minseong Kim is often cited by papers focused on Digital Marketing and Social Media (38 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (25 papers) and collaborates with scholars based in United States, South Korea and Thailand. Minseong Kim's co-authors include Jihye Kim, Brijesh Thapa, Soon‐Ho Kim, Yong‐Ki Lee and Steven M. Holland and has published in prestigious journals such as Journal of Political Economy, Journal of Business Research and Computers in Human Behavior