Mirella Kleijnen
About
Mirella Kleijnen has authored 22 papers that have received a total of 1.9k indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mirella Kleijnen is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in The Netherlands, United Kingdom and United States. Mirella Kleijnen's co-authors include Anne‐Madeleine Kranzbühler, M.L. Teerling, Martin Wetzels, Peeter W.J. Verlegh and John Peloza and has published in prestigious journals such as Journal of Marketing Research, Journal of Cleaner Production and Journal of the Academy of Marketing Science
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