Peeter W.J. Verlegh
About
Peeter W.J. Verlegh has authored 74 papers that have received a total of 4.5k indexed citations.
This includes 46 papers in Sociology and Political Science, 42 papers in Marketing and 13 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (35 papers) and Digital Communication and Language (9 papers). Peeter W.J. Verlegh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (35 papers) and Digital Communication and Language (9 papers) and collaborates with scholars based in The Netherlands, United States and United Kingdom. Peeter W.J. Verlegh's co-authors include Edith G. Smit, Ale Smidts, Marieke L. Fransen, Mirjam Tuk and Stefan F. Bernritter and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Consumer Research
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