Mirella Yani‐de‐Soriano
About
Mirella Yani‐de‐Soriano has authored 15 papers that have received a total of 759 indexed citations.
This includes 9 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Mirella Yani‐de‐Soriano is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United Kingdom, Brazil and Saudi Arabia. Mirella Yani‐de‐Soriano's co-authors include Gordon R. Foxall, Shumaila Yousafzai, Tânia Modesto Veludo‐de‐Oliveira, Stephanie Slater and Jesús Cambra‐Fierro and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.
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