Mirja Kroschke

5 papers and 555 indexed citations i.

Mirja Kroschke has authored 5 papers that have received a total of 555 indexed citations. This includes 3 papers in Sociology and Political Science, 2 papers in Marketing and 1 paper in Artificial Intelligence. The topics of these papers are Consumer Retail Behavior Studies (2 papers), Digital Marketing and Social Media (2 papers) and Death Anxiety and Social Exclusion (1 paper). Mirja Kroschke is often cited by papers focused on Consumer Retail Behavior Studies (2 papers), Digital Marketing and Social Media (2 papers) and Death Anxiety and Social Exclusion (1 paper) and collaborates with scholars based in Germany, United States and The Netherlands. Mirja Kroschke's co-authors include Sarah Diefenbach, Wayne D. Hoyer, Benjamin Mueller, Bernd H. Schmitt and Jochen Wirtz and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing