Mita Sujan
About
Mita Sujan has authored 31 papers that have received a total of 4.7k indexed citations.
This includes 18 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Media Influence and Health (6 papers) and Management and Marketing Education (6 papers). Mita Sujan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media Influence and Health (6 papers) and Management and Marketing Education (6 papers) and collaborates with scholars based in United States and Mexico. Mita Sujan's co-authors include Harish Sujan, James R. Bettman, Hans Baumgartner, Barton A. Weitz and Dan Padgett and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research
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