Mitchell Ross

34 papers and 786 indexed citations i.

Mitchell Ross has authored 34 papers that have received a total of 786 indexed citations. This includes 22 papers in Sociology and Political Science, 17 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (9 papers). Mitchell Ross is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Australia, India and United States. Mitchell Ross's co-authors include Debra Grace, Wei Shao, Sara Quach, Jiraporn Surachartkumtonkun and Kelli Bodey and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and European Journal of Marketing