Jiraporn Surachartkumtonkun

24 papers and 607 indexed citations i.

Jiraporn Surachartkumtonkun has authored 24 papers that have received a total of 607 indexed citations. This includes 14 papers in Sociology and Political Science, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Jiraporn Surachartkumtonkun is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Australia, Vietnam and United States. Jiraporn Surachartkumtonkun's co-authors include Mitchell Ross, Sara Quach, Mojtaba Barari, Scott Weaven and Park Thaichon and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and International Journal of Hospitality Management.