Mona Mrad

16 papers and 391 indexed citations i.

Mona Mrad has authored 16 papers that have received a total of 391 indexed citations. This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers). Mona Mrad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in Lebanon, United Kingdom and United Arab Emirates. Mona Mrad's co-authors include Charles Cui, Maya F. Farah, Zahy Ramadan and Zsófia Tóth and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing