Mónica Gómez Suárez

55 papers and 449 indexed citations i.

Mónica Gómez Suárez has authored 55 papers that have received a total of 449 indexed citations. This includes 33 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 17 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (20 papers) and Digital Marketing and Social Media (15 papers). Mónica Gómez Suárez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (20 papers) and Digital Marketing and Social Media (15 papers) and collaborates with scholars based in Spain, Portugal and Switzerland. Mónica Gómez Suárez's co-authors include Natalia Rubio, María Jesús Yagüe Guillén, Paula Rodrigues, Sara Campo and Luis Enrique Alonso Benito and has published in prestigious journals such as Frontiers in Psychology, Sustainability and European Journal of Marketing