Moonkyu Lee

59 papers and 2.0k indexed citations i.

Moonkyu Lee has authored 59 papers that have received a total of 2.0k indexed citations. This includes 31 papers in Marketing, 25 papers in Organizational Behavior and Human Resource Management and 9 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (9 papers). Moonkyu Lee is often cited by papers focused on Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in South Korea, United States and Australia. Moonkyu Lee's co-authors include Lawrence F. Cunningham, Francis M. Ulgado, Clifford E. Young, Namin Kim and Wagner A. Kamakura and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Information Systems Research