Moutusy Maity

28 papers and 626 indexed citations i.

Moutusy Maity has authored 28 papers that have received a total of 626 indexed citations. This includes 19 papers in Sociology and Political Science, 16 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Moutusy Maity is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in India, United States and United Kingdom. Moutusy Maity's co-authors include Mayukh Dass, Anubhav Mishra, Kallol Bagchi, Naresh K. Malhotra and Sridhar Samu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing