Muhammad Junaid

42 papers and 606 indexed citations i.

Muhammad Junaid has authored 42 papers that have received a total of 606 indexed citations. This includes 24 papers in Marketing, 20 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (9 papers). Muhammad Junaid is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Pakistan, China and Oman. Muhammad Junaid's co-authors include Khalid Hussain, Fujun Hou, Muzhar Javed, Umair Akram and Fengjie Jing and has published in prestigious journals such as Computers in Human Behavior, Sustainability and European Journal of Marketing