Murali K. Mantrala
About
Murali K. Mantrala has authored 59 papers that have received a total of 2.2k indexed citations.
This includes 41 papers in Marketing, 21 papers in Management Information Systems and 18 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (35 papers), Supply Chain and Inventory Management (19 papers) and Innovation Diffusion and Forecasting (15 papers). Murali K. Mantrala is often cited by papers focused on Consumer Market Behavior and Pricing (35 papers), Supply Chain and Inventory Management (19 papers) and Innovation Diffusion and Forecasting (15 papers) and collaborates with scholars based in United States, Germany and China. Murali K. Mantrala's co-authors include Shrihari Sridhar, Esther Thorson, Kalyan Raman, Manfred Krafft and Sönke Albers and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research
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