N.A. Utkarsh

16 papers and 234 indexed citations i.

N.A. Utkarsh has authored 16 papers that have received a total of 234 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). N.A. Utkarsh is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in India, France and Greece. N.A. Utkarsh's co-authors include Eli Spiegelman, Arvind Ashta, Angela Sutan, Μαριάννα Σιγάλα and Somnath Chakrabarti and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and International Journal of Consumer Studies