Naeem Gul Gilal

44 papers and 1.1k indexed citations i.

Naeem Gul Gilal has authored 44 papers that have received a total of 1.1k indexed citations. This includes 28 papers in Marketing, 12 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (8 papers). Naeem Gul Gilal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Pakistan, China and United States. Naeem Gul Gilal's co-authors include Faheem Gul Gilal, Rukhsana Gul Gilal, Nisar Ahmed Channa and Zhenxing Gong and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Sustainability