Rukhsana Gul Gilal

36 papers and 799 indexed citations i.

Rukhsana Gul Gilal has authored 36 papers that have received a total of 799 indexed citations. This includes 24 papers in Marketing, 11 papers in Social Psychology and 10 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Environmental Sustainability in Business (9 papers) and Behavioral Health and Interventions (8 papers). Rukhsana Gul Gilal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Environmental Sustainability in Business (9 papers) and Behavioral Health and Interventions (8 papers) and collaborates with scholars based in Pakistan, China and Puerto Rico. Rukhsana Gul Gilal's co-authors include Faheem Gul Gilal, Naeem Gul Gilal, Nisar Ahmed Channa and Zhenxing Gong and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Business Strategy and the Environment