Naeun Kim

27 papers and 256 indexed citations i.

Naeun Kim has authored 27 papers that have received a total of 256 indexed citations. This includes 20 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Environmental Sustainability in Business (6 papers). Naeun Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States, South Korea and Saudi Arabia. Naeun Kim's co-authors include Byoungho Jin, Hongjoo Woo, Hyunjoo Im, Heesoo Pyo and Jihyun Kwon and has published in prestigious journals such as Chemosphere, Journal of Business Research and Sustainability