Nai‐Hwa Lien

16 papers and 324 indexed citations i.

Nai‐Hwa Lien has authored 16 papers that have received a total of 324 indexed citations. This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (4 papers) and Digital Marketing and Social Media (4 papers). Nai‐Hwa Lien is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Taiwan. Nai‐Hwa Lien's co-authors include Hsuan‐Yi Chou, Chien‐Wei Chen, Yi‐Ling Chen, Douglas M. Stayman and Shufang Liu and has published in prestigious journals such as Journal of Business Research, The International Journal of Human Resource Management and The Journal of Psychology