Douglas M. Stayman
About
Douglas M. Stayman has authored 21 papers that have received a total of 2.7k indexed citations.
This includes 15 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Color perception and design (4 papers) and Media, Gender, and Advertising (3 papers). Douglas M. Stayman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Color perception and design (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States. Douglas M. Stayman's co-authors include David A. Aaker, Rajeev Batra, Rohit Deshpandé, Michael R. Hagerty and Frank R. Kardes and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology
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