Namhee Yoon

25 papers and 264 indexed citations i.

Namhee Yoon has authored 25 papers that have received a total of 264 indexed citations. This includes 22 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Perception and Purchasing Behavior (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). Namhee Yoon is often cited by papers focused on Consumer Perception and Purchasing Behavior (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in South Korea and United States. Namhee Yoon's co-authors include Ho Jung Choo, Hyunsook Kim, Ha Kyung Lee, Mi‐Young Choi and Eun Young Kim and has published in prestigious journals such as Sustainability, Journal of Consumer Behaviour and Journal of Fashion Marketing and Management