Nan Hua

84 papers and 1.7k indexed citations i.

Nan Hua has authored 84 papers that have received a total of 1.7k indexed citations. This includes 48 papers in Sociology and Political Science, 33 papers in Organizational Behavior and Human Resource Management and 29 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (33 papers), Customer Service Quality and Loyalty (31 papers) and Technology Adoption and User Behaviour (16 papers). Nan Hua is often cited by papers focused on Digital Marketing and Social Media (33 papers), Customer Service Quality and Loyalty (31 papers) and Technology Adoption and User Behaviour (16 papers) and collaborates with scholars based in United States, China and Oman. Nan Hua's co-authors include Tingting Zhang, Agnes DeFranco, Khaldoon Nusair and Youcheng Wang and has published in prestigious journals such as Tourism Management, Information Sciences and Journal of Travel Research