Narges Delafrooz

11 papers and 156 indexed citations i.

Narges Delafrooz has authored 11 papers that have received a total of 156 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Narges Delafrooz is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Iran, Malaysia and Kuwait. Narges Delafrooz's co-authors include Laily Paim, Ali Khatibi, Sharifah Azizah Haron, Sina Siavash Moghaddam and Mohd Shukri Ab Yajıd and has published in prestigious journals such as Indian Journal of Science and Technology, Cogent Business & Management and Journal of Transnational Management