Neelika Arora

11 papers and 500 indexed citations i.

Neelika Arora has authored 11 papers that have received a total of 500 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (3 papers). Neelika Arora is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in India and United States. Neelika Arora's co-authors include Anil Gupta, Neeraj Dhiman, Anish Yousaf, Nikita Dogra and Abhishek Mishra and has published in prestigious journals such as Journal of Travel Research, Journal of Retailing and Consumer Services and Behaviour and Information Technology